April 2006

 

THE NORTH COAST BREWING COMPANY PRESENTS:
BROTHER THELONIOUS BELGIAN STYLE ABBEY ALE

Jazz Alley TV crews head to Northern California to Ft. Bragg & Los Angeles to produce a TV Special on the launch of BROTHER THELONIOUS Belgian Style Abbey Ale from the North Coast Brewing Company, recognized as "One of the 10 Best breweries in the World"


The first taste of the Brother Thelonious Belgian Style Ale will be held at a very exclusive reception at the Le Merigot Beach Hotel & Spa in Santa Monica with some very special guests and live Jazz. The Thelonious Monk Institute and The North Coast Brewing Company of has commissioned Maui Filmmaker; Ken K. Martinez Burgmaier and his Jazz Alley TV crews to produce a TV Special and Promotional Video that will air Nationally on Viacom’s BET J Channel, International Television and for a Promotional Marketing film on the new Ale.

Thelonious Monk wins Pulitzer Prize for 2006! A posthumous Special Citation to American composer Thelonious Monk for a body of distinguished and innovative musical composition that has had a significant and enduring impact on the evolution of jazz.

Brother Thelonious Swings!
With the developing interest in Belgian abbey ales and the monasteries that brew them, it’s time to remind the world that here in the U.S., we have a Monk of our own. Jazz icon Thelonious Monk is the inspiration for North Coast Brewing’s new Belgian-style abbey ale called, appropriately enough, Brother Thelonious. The beer is being released in conjunction with the Thelonious Monk Institute of Jazz (www.monkinstitute.org), and the brewery will make a contribution to the Institute for every case sold to support jazz education.
Like a Belgian “Dark Strong Ale”, the beer is rich and robust with an ABV of 9%. The package is a 750 ml bottle with a traditional cork and wire finish and features a label picturing the jazz master himself.
“Being a huge fan of Monk and his music has made working on this project something special”, said Doug Moody, North Coast’s Senior Vice-President and National Sales Manager. “We’re honored to be associated with a world class organization like the Thelonious Monk Institute of Jazz and feel that this terrific beer will represent its namesake well.”
Look for Brother Thelonious wherever fine beers are sold and fine sounds are heard. The brand will be introduced initially in California. Seattle and Portland will follow shortly after that; then New York and Chicago and a national roll-out.

THE NORTH COAST BREWING CO., a pioneer in the craft beer movement, opened in 1988 as a local brewpub in the historic town of Fort Bragg on California's Mendocino coast. Under the leadership of brewmaster, Mark Ruedrich, the brewery has developed a strong reputation for quality having won more than 70 awards in national and international competitions and has been named "One of the 10 Best Breweries in the World" by the Beverage Testing Institute in Chicago. In addition to Red Seal Ale, Scrimshaw Pilsner, Old Rasputin Russian Imperial Stout and the other fine North Coast brands, the brewery has resurrected the old Acme label with a heritage dating back to the San Francisco of the 1860's. These exceptional beers are available in 36 states now and also are exported to Europe and the Pacific Rim.

 

 

BACK TO 2006 NEWS

BACK TO RECENT NEWS

BACK TO JAZZ ALLEY TV